EA shares rise 7% as game eyes China expansion

EA shares rise 7% as game eyes China expansion
Apex Legends has plans to expand to China and, eventually, worldwide.
Published: 1 August 2019 - 6 a.m.

Shares of game developer Electronic Arts (EA) rose 7% after revelation of their second quarter earnings, and the possibility of Apex Legends-which currently has plans to expand within a burgeoning esports industry-to generate between $300mn and $400mn in net bookings next year.

According to a Markets Insider report on Wednesday, spokespeople for the developers behind Need for Speed stated that Apex Legends has a consistent base of between 8 million and 10 million players per week. CEO Andrew Wilson elaborated, "Interest from teams, broadcast partners, and sponsors is strong. Apex Legends is going to be a new addition to the global competitive scene this year."

The first official Apex Legends competition will take place this September with eight teams participating. EA is also planning to launch the game in China, and to release a mobile app worldwide. 

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