IKEA we want to continue to offer products for a better life at home
for the many people going forward. In order to do so we need to explore
products and solutions beyond conventional home furnishing,” says Björn
Block, Head of the new IKEA Home smart Business Unit at IKEA of Sweden.
“We have decided to invest significantly in Home Smart across IKEA to fast-forward the development. This is the biggest New Business we are establishing since the introduction of Children’s IKEA,” says Peter van der Poel, Manager IKEA Range & Supply.
the beginning in 2012, IKEA Home smart has set out to enrich all aspects
of IKEA by incorporating digital elements and technologies into their products. Launches within the product areas of wireless
charging, smart lighting and just recently smart sound at home together
with SONOS are some of the examples.
Besides that IKEA has also created an own eco system and app for smart lighting first introduced as TRÅDFRI, and in June changed name to IKEA Home smart app.
Besides this IKEA has established great relationships with major digital companies and has become a recognized player in the space of smart homes and innovation. In order to grasp the full potential and utilize opportunities connected to life at home IKEA has decided to invest further and scale up with this new Business Unit IKEA Home smart.
working together with all other departments within IKEA, the business
unit of IKEA Home smart will drive the digital transformation of the
IKEA range, improving and transforming existing businesses and
developing new businesses to bring more diverse smart products to the
many people. We are just getting started,” ends Björn Block, Head of the
new IKEA Home smart Business Unit at IKEA of Sweden.