A new vlogging app created in Dubai aims to allow ‘authentic and unfiltered conversations between people'.
The 1TAM app - which stands for ‘One Thing About Me', has been developed to share and react to 60 second video clips.
The app has been created by Emirati tech-guru, Anwar Nusseibeh, and UAE-based serial entrepreneur Khaled Ismail, and is intended to allow for better conversations with the use of an ‘Answer Back' feature, that allows users to have direct video dialogue either the public or private sphere.
"We wanted people to have real dialogue on 1TAM. With the Answer Back feature we are able to create authentic conversations for our 1TAMER's and connect our community in a unique way", said Anwar Nusseibeh, Co-Founder and ‘Let's Do' Officer at 1TAM.
1TAM also introduces a point system encouraging community building and engagement that will ultimately allow users to redeem points against goods, services and discounts.
Khaled Ismail, Co-Founder and ‘Let's Talk' Officer at 1TAM said: "People are amazing, and when you give them the right platform to be real and express themselves genuinely, they can create a global network where everyone can share knowledge, learn something new, and get entertained. This is what 1TAM is all about: genuine, fun, and value-adding content."
The app is available on iOS now, with an Android version set to launch soon.
The 1TAM founders say they are also seeking investors for the second round of funding.