Apple updated the MacBook Air, adding True Tone to its Retina display for a natural viewing experience, and lowering the price to $1,099, with an even lower price of $999 for college students.
In addition, the entry-level $1,299 13-inch MacBook Pro has been updated with the latest 8th-generation quad-core processors, making it two times more powerful than before. It also now features Touch Bar and Touch ID, a True Tone Retina display and the Apple T2 Security Chip, and is available for $1,199 for college students.
MacBook Air and MacBook Pro are also part of Apple’s Back to School promotion, which includes a pair of Beats Studio 3 Wireless headphones with the purchase of a qualifying Mac notebook or iMac. With their sleek, portable designs, Retina displays, great everyday performance, all-day battery life and running macOS, Mac notebooks have never been more popular in higher education, with Student Monitor data showing nearly 60 percent of US college notebook buyers own a Mac.
“College students love the Mac — it’s the notebook they rely on from the dorm room to the classroom, and the No. 1 choice among higher education students,” said Tom Boger, Apple’s senior director of Mac Product Marketing. “With a lower $999 student price for MacBook Air and the updated 13-inch MacBook Pro with faster performance, Touch Bar and Touch ID at $1,199 for students, there’s never been a better time to bring a Mac to college."
The updated MacBook Air and MacBook Pro are part of Apple’s Back to School promotion starting today and available to higher education students, their parents, faculty, staff and home-school teachers through the Apple Education Store. The promotion includes a pair of qualifying Beats headphones with the purchase of any eligible Mac or iPad, as well as education discounts on qualifying Mac, iPad, AppleCare, select accessories and services