Snap Inc. serve up Wimbledon fun on gaming platform Snap Games

Snap Inc. serve up Wimbledon fun on gaming platform Snap Games
Published: 2 July 2019 - 5 p.m.

Snap Inc. unveiled Snap Games, an all-new real-time multiplayer gaming platform featuring original and third-party games and now it has Wimbledon.

Snap Games are designed for synchronous, high-fidelity mobile gameplay between friends, built on the powerful PlayCanvas game engine. Launched this past April, Snap Games features a curated selection of both first and third-party titles, such as Bitmoji Party and Zynga's Tiny Royale. Bitmoji Tennis is Snap's second original title following Bitmoji party and was created in house by Snap Games Studio.

Snapchatters can dive into gameplay right from Chat, Snapchat's messaging feature, offering friends a way to start playing.

Snap Games will include monetization opportunities for game development partners and Snap. The platform will launch with video advertising featuring Snap's non-skippable, six second Commercials ad format that launched in Q3 2018.

Over the coming months, Snap Games will slowly expand its developer partners across various genres and styles to bring the best gaming experiences to the Snapchat community.

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