Xiaomi announces Mi CC, a new millennial mobile brand

Xiaomi announces Mi CC, a new millennial mobile brand
Published: 24 June 2019 - 7:47 a.m.

Huawei may be in a fight at the moment but it appears they may have other problems with their rivals back home. Xiaomi has announced its own millennial centric brand, the Mi CC which looks to rival Honor, Huawei’s offshoot brand.

Xiaomi has announced Mi CC, its new smartphone series under its Mi brand. CC standing for camera+camera, a dual-camera setup on Mi CC, CC also refers to a variety of meanings including chic, cool, colorful and creative, aiming at the global young generation with its trendy design and camera features. That’s a lot of C’s.

“Here comes the Mi CC, a trendy mobile phone for global young people,” said Lei Jun, Chairman, Founder and CEO of Xiaomi Corporation.

The Mi CC will further consolidate the product line that comes under Xiaomi’s Mi brand, which is dedicated to providing the most smartphones with the existing numbered Mi and Mi MIX series.

Meanwhile, Redmi, which became an independent brand in January, focusing on delivering products with the cost performance value offering which includes the Redmi K20 and Redmi K20 Pro launched recently.  

Mi CC is designed to be a flagship for photography and selfies with both front and back cameras.

Xiaomi, currently the world’s No 4. Smartphone vendor, signed a strategic cooperation agreement in November with Meitu, a highly popular brand among female smartphone users. The product partnership, mainly in terms of technology, is expected to further expand and diversify the user base of Xiaomi, which is present in more than 80 markets and ranks top 5 in more than 40 markets.

Mi CC is created by one of the youngest product teams in Xiaomi, among which half are art majors and are dedicated to creating a trendy design for young consumers.

“Being simple, splendid, sincere and straightforward, I believe Mi CC will be a good choice for all young people,” Lei said.

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