However, despite these various benefits, some would still opt out of social media if it helped to restore their digital privacy forever.
The 17% who give away their personal information to register for fun quizzes, such as what celebrity they look like or what their favorite meal is would not be able to do so anymore. It may be even more problematic, though, for the 43% who would no longer be able to use their social login details to quickly and conveniently authorize themselves on different websites or services.
Perhaps even more surprisingly, at a time when the number of mobile phone users is rising 2% year-on-year, 24% would be ready to wave goodbye to their handsets altogether to guarantee their data remains private for the rest of their life.
Social media today is at a stage where the quality of the user experience heavily relies on a large amount of personal information. Whether that be financial, location, shopping patterns, eating preferences or relationship status. It is, therefore, perhaps no wonder that a nostalgic feeling of seemingly forever-lost data privacy can come to the fore.
Unfortunately, even sacrificing your entire social media presence
wouldn't be sufficient to protect digital privacy. It's a process, not a
one-time deal that can be bargained for.
"Several years ago, people shared
their private information with social media services in exchange for various
benefits, without even thinking about the potential threats and their
consequences. With a rising number of data leaks around the world, we are
seeing a new trend amongst consumers. Many prefer not to have certain facts
about themselves revealed in public and are paying more attention to the
information they share with online services.
However, the majority still doesn't know how to protect their digital privacy and would give up social media to guarantee their information remains secure. Keeping personal information safe - by regularly updating social media account passwords and using security solutions - will give consumers more confidence in the security of their data online," comments Marina Titova, Head of Consumer Product Marketing at Kaspersky