The Chinese video gaming leader has waited in vain for over a year
for approval to earn money on PUBG via in-app purchases, having given
the gory, South Korean-made game a socialist makeover to meet stringent
In a website statement, Tencent described Game for Peace as a tactical shooting game developed in-house which “pays tribute to the blue sky warriors that guard our country’s airspace”, in reference to the Chinese air force.
Unlike PUBG where players eliminate others in a Hunger games style game mode, Game of Peace sees players having a "friendly" paintball style fight, all the other mechanics are identical. Reuters reports
that one Weibo user said, "When you shoot people, they don't bleed, and
the dead get up and wave goodbye!" Tencent has told Reuters “they are very different genres of games”.
PUBG Mobile having around 70 million average daily active users in
China now, we expect Game for Peace could potentially generate 8 billion
yuan to 10 billion yuan ($1.18 billion to $1.48 billion) in annual
revenue”, said analysts at China Renaissance.
Tencent share prices increased 2 percent following the news.