The Orange County Visitors Association (OCVA) has opened a new office in Dubai in its efforts to target the region’s high-net travellers.
The Middle East office is the Californian county’s third off shore location following the opening of its two locations in mainland china, and will be the first continuous presence by a US tourism association in the region.
OCVA president and chief executive officer Ed Fuller noted: “Being represented in the Middle East is very important to us for a number of reasons.
“Nearly one million Middle Eastern travellers visited the United States last year. They came to visit our world-class family attractions and theme parks, shop, attend concerts, take in the sites and unique outdoor experiences—all attributes we have in abundance in Orange County, a destination travellers the world over refer to as The OC.”
OCVA vice president Glenn Johnston, who will be heading the Dubai office, noted: “As the US’s first tourism association to have a permanent presence in the Gulf, I applaud The OC’s vision in choosing to reach out to all in the Middle East.”
The association’s target will be focused on the United Arab Emirates, Saudi Arabia, Bahrain, Kuwait, Oman and Qatar and as a body will be reaching out to trade partners in those countries.