Brand USA steps up Gulf targeting

Brand USA steps up Gulf targeting
US tourism delegation at ATM has increased by 82% this year
Published: 5 May 2014 - 5:04 a.m.
By: Daniel Andrews

US delegates attending Arabian Travel Market to promote travel and tourism to the country has increased by 82% this year.

The body responsible for coordinating the national marketing efforts, Brand USA, has brought 20 tourism, hotel and travel organisations to represent the country to this year’s show.

Brand USA vice president, Global Partnership Development, Jay Gray said: “We realise the potential, need and importance for us to proactively engage with the Middle East tourism industry in order to maximise the opportunities that increased direct flights, preclearance and pent-up travel demand from the region offers.

“We come with a message that there are at least 56 excellent reasons to visit the United States, with each reason representing a state or territory, and each area offering unique travel experiences all of their own. We are here to welcome visitors from the Gulf region and invite them to experience the diversity, inspiration and excitement that the United States has to offer.”

By the end of 2013, the cities of Chicago, Dallas/Fort Worth, Houston, Los Angeles, New York, San Francisco, Seattle and Washington DC were all connected by at least one Gulf-based carrier. 2014 has also already seen additional flights come on line with Saudi Airlines launching to Los Angeles, Emirates Airlines to Boston, Qatar Airways to Philadelphia and Etihad Airways expanding its New York flights to a daily service, with further routes expected to be introduced throughout the year.

Earlier this year US Customs and Border Protection (CBP) facilities were established at Abu Dhabi International Airport Terminal 3 as a purpose-built facility that allows passengers on certain flights to the United States to undertake all immigration, customs and agriculture inspections in Abu Dhabi prior to departure. Dubai is expected to introduce the same function within the year.

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