Best Western International has announced plans for rapid expansion in the Middle East with 13 new hotels in the pipeline, including one in Kuwait, two in Qatar and 10 in Saudi Arabia.
The hotel brand said it is adding to its eight hotels currently operating in the Middle East with new construction projects in key destinations including Kuwait City, Doha, Riyadh, Dammam, and Makkah.
The company is also adding two new properties in Al Ahsa and Ar Rass, both in Saudi Arabia and due to open in 2016.
In addition the company said it will add five Best Western Plus hotels which will add nearly 1,800 new rooms to the brand's Middle East portfolio.
The brand recently made changes to its operational and development support strategy which will now be centered in the Best Western International offices in Istanbul, Turkey where the company already supports 18 Best Western branded hotels.
Additionally, it said it has hired a new managing director and development director for the region.
“Aligning our efforts for the Middle East with our existing operations in Istanbul makes a lot of sense when you think about the cultural similarities and practicalities of the day to day support of the Best Western branded hotels in the region,” said Best Western’s senior vice president of International Operations Suzi Yoder.
“We already have a strong pipeline of exciting projects and we want to continue to expand in the Middle East and have made the necessary investment to do so. We expect to continue to add to the product we have in the Middle East and take advantage of the already rapid development in the tourism taking place in the region.”