Survey reveals AC as high priority for quality of life in the UAE

Survey reveals AC as high priority for quality of life in the UAE
Published: 8 July 2019 - 11:48 a.m.
By: Baset Asaba

Over half of respondents to a nationwide survey said air conditioning (AC) is the most important for quality of life in the UAE.

Commissioned by AC provider Taqeef, the survey of 1,000 people, which analysed dependency on key products and services, ranked AC as ‘life essential’ and rated it more important than Wi-Fi, smart phones or cars.

When asked about what they worried about the most, 20 percent admitted that AC failing was a bigger concern than any other product issue, while more than half (56 percent) ranked their AC as the one thing they could not go without for even a day. This was closely followed by Wi-Fi (36 percent), car (27 percent) and a smartphone (25 percent).

This was the highest amongst respondents based in Dubai (62 percent), Sharjah (57 percent) Abu Dhabi (57 percent) and Ras Al Khaimah (50 percent).

“Given the harsh climate in the UAE, particularly during the summer months, it’s not surprising that residents consider their AC to be a life essential. It can be very frustrating if it breaks down, especially when temperatures are soaring beyond 40 degrees celsius,” said Tariq Al Ghussein, Taqeef chairman and CEO.

The survey results also revealed that nearly all respondents, 93 percent, are unsatisfied with some aspect of warranty policies on big ticket items, including ACs, appliances, electrical goods and cars. They noted several reasons for the cause of frustration, including the difficulty of the claim process (45 percent), followed by waiting time for repair/replacement (42 percent), hidden charges (37 percent) and fine print (23 percent).


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